Discover the top 11 Google Keyword Planner alternatives for 2024, including comprehensive reviews on their features, pricing, and usability
When it comes to keyword research, Google Keyword Planner has long been a go-to tool for keyword research for SEOs and digital marketers. But it has some limits and isn't always perfect for every user. Luckily, there are tons of alternatives to Google Keyword Planner that can give you more features, better data, and interfaces that are easier to use. In this roundup, we'll look at the top 11 keyword research tools for 2024. We'll check out their features, pricing, pros, cons, and more to help you choose the best keyword research tools. Whether you need more advanced SEO tools, cheaper options, or special keyword research abilities, you'll find something here.
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Here's a quick summary of the top 11 Google Keyword Planner alternatives for 2024:
Before we dive into the specifics of each tool, it's important to understand what criteria will help you make the best decision:
1. Data Included: The best keyword research tools give you lots of data, like traffic, keyword difficulty, and competitive SERP analysis.
2. Data Sources: Trustworthy keyword data should come from reliable places like Google Analytics or Google Search Console.
3. Keyword Optimization Guidance: User-friendly tools that give clear suggestions for optimizing keywords.
4. Free Plan Allowances and Upgrades: Tools should have free plans you can actually use and affordable upgrades.
5. Standalone Functionality: The tool should work well on its own without needing other paid tools or extensions.
Swiftbrief is a powerful SEO tool that gives you comprehensive keyword research, keyword clustering, and detailed content briefs. Made by SEOs for SEOs, Swiftbrief helps you streamline your content planning and creation by automating the boring parts of content research. With data-backed keyword suggestions, real-time optimization tips, and an easy-to-use interface, Swiftbrief is designed to help you make high-quality, SEO-optimized content efficiently.
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Swiftbrief has lots of features that make keyword research and content creation easier and better. Key features include data-backed keyword suggestions, keyword clustering, detailed content briefs, and real-time optimization suggestions. The tool also does competitor analysis and gives you specific guidelines to help you create content that works for both search engines and people.
Swiftbrief has a wide range of features, from keyword research to content briefs, making it a versatile addition to any SEO toolkit.
The tool gives you real-time optimization suggestions, helping you create SEO-friendly content efficiently.
While Swiftbrief has a robust set of features, many of its more advanced functionalities are locked behind a paywall.
Swiftbrief scores exceptionally well on data inclusion, offering comprehensive metrics such as keyword suggestions, clustering, and competitive analysis. Rating: 4.5/5
The tool leverages data from reliable sources, ensuring relevance and accuracy. Rating: 4.5/5
Swiftbrief offers extensive keyword optimization guidance through features like real-time optimization suggestions and detailed content briefs. Rating: 4.5/5
While the free features are limited, the paid plans offer extensive data and functionalities at affordable prices. Rating: 4/5
Swiftbrief functions well independently, covering a broad spectrum of SEO needs. Rating: 4.5/5
Swiftbrief is highly regarded within the SEO community for its comprehensive features and user-friendly interface. Users and experts alike praise its detailed metrics, real-time optimization suggestions, and the ability to streamline content creation processes.
Swiftbrief offers a range of pricing options designed to be accessible for small businesses and individual SEOs. The tool also provides a free trial to help users explore its features before committing to a paid plan.
Moz Keyword Explorer is known for its comprehensive set of SEO tools, making it a popular choice for beginners and experienced professionals. It makes keyword research easy, with a user-friendly interface and powerful features like traffic data, keyword difficulty scores, and competitive SERP analysis.
Moz Keyword Explorer has many features that make keyword research easier and better. Key features include a "Priority" score that helps you figure out how valuable a keyword is, a keyword suggestions tool, and a competitive research feature that analyzes keywords your competitors are ranking for.
One of the best things about Moz Keyword Explorer is its user-friendly interface, which makes it easy to use even for SEO beginners.
The tool gives you a wide range of data, including traffic, keyword difficulty, and competitive analysis, making it a comprehensive solution for keyword research.
While Moz Keyword Explorer has a free plan, it only lets you do 10 queries per tool per month, which might not be enough for bigger keyword research projects.
Compared to more robust tools like Ahrefs or Semrush, Moz Keyword Explorer provides less data, which might be a drawback for advanced users.
Moz Keyword Explorer scores well on data inclusion, offering traffic, keyword difficulty, and SERP analysis. Rating: 4/5
The tool pulls data from reliable sources like Google Analytics and Google Search Console, ensuring accuracy and trustworthiness. Rating: 4/5
With features like the "Priority" score, Moz Keyword Explorer provides valuable keyword optimization guidance. Rating: 5/5
Although the free plan is limited, the paid plans are reasonably priced, starting at $99/month. Rating: 3.5/5
Moz Keyword Explorer functions well independently, without the need for additional paid tools. Rating: 5/5
Moz Keyword Explorer is generally well-regarded within the SEO community. Users praise its user-friendly interface and comprehensive data, while experts recommend it for its robust set of features and reliable data sources.
Moz Keyword Explorer offers a free plan with limited features, and paid plans start at $99/month, providing access to a broader range of tools and data.
Ahrefs is a powerful SEO toolkit known for its extensive database and easy-to-use interface. It offers a range of free SEO tools that cover everything from keyword research to backlink analysis, making it a versatile choice for SEOs of all levels.
Ahrefs offers a suite of features designed to simplify SEO tasks. Key features include a Free Keyword Generator, Keyword Difficulty Checker, and keyword research for non-search engines like YouTube and Amazon. The tool provides up to 150 keyword suggestions for free, along with data on monthly search volume and keyword difficulty.
Ahrefs boasts one of the largest keyword databases, updated monthly, ensuring a wealth of keyword suggestions and data for users.
The tool is designed with simplicity in mind, making it accessible to both beginners and advanced users.
While Ahrefs offers a robust set of free tools, the amount of data available for free is limited compared to its paid plans.
The paid plans start at $99/month, which might be prohibitive for smaller businesses or individual SEOs.
Ahrefs scores exceptionally well on data inclusion, offering a wide array of metrics, including traffic, keyword difficulty, and SERP analysis. Rating: 4.5/5
The tool pulls data from reliable sources like Google Analytics, Search Console, and others. Rating: 4.5/5
Ahrefs provides valuable keyword optimization guidance through features like the Keyword Difficulty Checker. Rating: 4/5
While the free tools are limited, the paid plans offer extensive data and features. Rating: 3/5
Ahrefs functions well independently, covering a broad spectrum of SEO needs. Rating: 4.5/5
Ahrefs is highly regarded within the SEO community for its comprehensive and easy-to-use tools. Users and experts alike praise its extensive database and reliable data sources.
Ahrefs offers a range of pricing options, with paid plans starting at $99/month. Although on the higher end, the extensive features and data make it a valuable investment for serious SEOs.
Semrush is one of the most comprehensive SEO tools available, offering an extensive range of features designed for advanced SEO professionals. From detailed keyword research to competitive analysis and content optimization, Semrush provides everything you need to dominate search engine rankings.
Semrush offers a plethora of features, including the Keyword Magic Tool, which provides a vast database of over 20 billion keywords. Other notable features include competitive Keyword Gap analysis, Organic Traffic Insights, and the SEO Content Template for optimizing content in real-time.
Semrush provides an incredible amount of granular keyword data, making it ideal for advanced users who need detailed insights.
The tool offers a broad range of specialized keyword research tools, from traffic data to competitive analysis.
With so many features and data points, Semrush can be overwhelming for those new to SEO.
The paid plans start at $119.95/month, which might be prohibitive for smaller businesses or individual SEOs.
Semrush excels in data inclusion, offering a comprehensive set of metrics, including traffic, keyword difficulty, and SERP analysis. Rating: 5/5
The tool pulls data from reliable sources like Google Analytics, Search Console, and others. Rating: 5/5
Semrush provides extensive keyword optimization guidance through features like the SEO Content Template. Rating: 5/5
Although the free plan is limited, the paid plans offer a wide range of advanced features. Rating: 3.5/5
Semrush functions well independently, covering a broad spectrum of SEO needs. Rating: 5/5
Semrush is highly regarded within the SEO community for its comprehensive data and advanced features. Users and experts alike praise its detailed insights and wide range of tools.
Semrush offers a range of pricing options, with paid plans starting at $119.95/month. Although on the higher end, the extensive features and data make it a valuable investment for serious SEOs.
KeywordTool.io is a powerful keyword research tool celebrated for its ability to generate long-tail keyword suggestions quickly. This tool leverages Google Autocomplete to provide a comprehensive list of keyword ideas, making it an excellent choice for content marketers and SEOs looking to target niche queries.
KeywordTool.io offers several features that make it a valuable addition to your SEO toolkit. Key features include keyword suggestions from Google Autocomplete, search volume data, keyword trends, and competition analysis. The tool supports multiple languages and regions, ensuring relevance across different geographies.
KeywordTool.io excels in providing a vast array of keyword suggestions, making it ideal for discovering long-tail keywords and niche queries.
The tool supports multiple languages and regions, ensuring that users can find relevant keywords no matter where they are targeting.
While KeywordTool.io offers a free plan, many of its more advanced features, such as search volume data, are locked behind a paywall.
The tool's interface is relatively basic, which may not be as appealing to users looking for more advanced functionalities and visualizations.
KeywordTool.io provides extensive keyword suggestions and trends, but more detailed metrics like search volume and competition data are paid features. Rating: 4/5
The tool leverages Google Autocomplete to generate keyword suggestions, ensuring relevance and accuracy. Rating: 4/5
The tool provides basic keyword optimization guidance, primarily through keyword suggestions and trends. Rating: 3.5/5
KeywordTool.io offers a free plan with limited features, and paid plans start at $69/month. Rating: 4/5
The tool functions well independently but lacks some advanced features found in more comprehensive SEO tools. Rating: 3.5/5
KeywordTool.io is highly regarded for its ability to generate extensive keyword suggestions quickly. Users and experts appreciate its multi-language support and relevance for targeting niche queries.
KeywordTool.io offers a free plan with limited features, and paid plans start at $69/month. The paid plans unlock additional features such as search volume data and competition analysis.
KWFinder by Mangools is a popular keyword research tool known for its intuitive and user-friendly interface. It offers a range of features designed to simplify the keyword research process, making it accessible for both beginners and advanced users.
KWFinder offers a variety of features that make keyword research straightforward and effective. Key features include exact search volume, keyword difficulty, CPC, and SERP analysis. The tool also provides keyword suggestions and trends, making it easier to stay ahead of the competition.
One of the standout features of KWFinder is its user-friendly interface, which makes it accessible even for those new to SEO.
KWFinder offers affordable pricing plans, making it a cost-effective option for small businesses and individual SEOs.
The free plan offers only five searches per day, which may not be sufficient for more extensive keyword research needs.
Compared to more advanced tools, KWFinder's reporting features are relatively basic, which might be a drawback for some users.
KWFinder provides detailed metrics such as exact search volume, keyword difficulty, and CPC, making it a comprehensive tool for keyword research. Rating: 4/5
The tool pulls data from various search engines, ensuring accuracy and relevance. Rating: 4/5
KWFinder offers valuable keyword optimization guidance through features like keyword suggestions and trends. Rating: 4.5/5
The free plan is limited but the paid plans are affordable, starting at $19.90/month. Rating: 4.5/5
KWFinder functions well independently, providing a comprehensive suite of keyword research tools. Rating: 4.5/5
KWFinder is highly praised for its user-friendly interface and affordability. Users and experts appreciate its detailed metrics and ease of use, making it a popular choice for keyword research.
KWFinder offers a range of pricing options, with paid plans starting at $19.90/month. The affordable pricing makes it accessible for small businesses and individual SEOs.
Ubersuggest is a comprehensive SEO tool that offers keyword research, site audits, backlink data, and more. Known for its affordability and user-friendly interface, Ubersuggest is a great option for SEOs looking for a budget-friendly alternative.
Ubersuggest offers a range of features designed to make SEO tasks more manageable. Key features include keyword suggestions, SEO audit, backlink data, and competitive analysis. The tool also provides keyword trends and search volume data.
Ubersuggest offers some of the most affordable pricing plans among SEO tools, making it accessible for small businesses and individual SEOs.
Despite its low cost, Ubersuggest provides a comprehensive range of SEO features, including site audits, keyword research, and backlink analysis.
While Ubersuggest offers a comprehensive set of features, it lacks some of the advanced functionalities found in more expensive tools.
Some users have reported inconsistencies in the data provided by Ubersuggest, which may impact its reliability for detailed analysis.
Ubersuggest provides a comprehensive set of metrics, including keyword suggestions, trends, and search volume data. Rating: 4/5
The tool leverages data from Google and other sources, ensuring relevance and accuracy. Rating: 4/5
Ubersuggest offers valuable keyword optimization guidance through features like keyword suggestions and trends. Rating: 4/5
Ubersuggest offers a free plan with limited features, and paid plans start at $12/month. Rating: 5/5
The tool functions well independently, providing a comprehensive suite of SEO features. Rating: 4.5/5
Ubersuggest is praised for its affordability and user-friendly interface. Users and experts appreciate its comprehensive features and budget-friendly pricing, making it a popular choice for keyword research and SEO.
Ubersuggest offers a range of pricing options, with paid plans starting at $12/month. The affordable pricing makes it accessible for small businesses and individual SEOs.
WordStream is a robust keyword research tool known for its free keyword suggestion feature. It provides a straightforward interface and a range of features designed to help users find valuable keywords for their SEO and PPC campaigns.
WordStream offers several features that make it a valuable tool for keyword research. Key features include free keyword suggestions, search volume data, and competition analysis. The tool also provides keyword trends and PPC data, making it suitable for both SEO and paid search campaigns.
One of the standout features of WordStream is its free keyword suggestion tool, which provides valuable keyword ideas without requiring a paid subscription.
The tool offers comprehensive PPC data, making it a valuable resource for users running paid search campaigns.
While WordStream offers valuable keyword suggestions, it lacks some of the advanced features and metrics found in more comprehensive SEO tools.
The tool's interface is relatively basic, which may not be as appealing to users looking for more advanced functionalities and visualizations.
WordStream provides valuable keyword suggestions and PPC data, but lacks some of the more detailed metrics found in advanced tools. Rating: 3.5/5
The tool leverages data from Google and Bing, ensuring relevance and accuracy. Rating: 3.5/5
WordStream provides basic keyword optimization guidance, primarily through keyword suggestions and PPC data. Rating: 3/5
WordStream offers a free plan with limited features, and paid plans offer more comprehensive data. Rating: 4/5
The tool functions well independently but lacks some advanced features found in more comprehensive SEO tools. Rating: 3.5/5
WordStream is praised for its free keyword suggestion tool and ease of use. Users and experts appreciate its straightforward interface and valuable PPC data, making it a popular choice for keyword research and PPC campaigns.
WordStream offers a free plan with limited features, and paid plans offer more comprehensive data. The pricing structure is designed to be accessible for small businesses and individual SEOs.
Keywords Everywhere is a browser extension that provides real-time keyword data as you browse the web. Known for its convenience and ease of use, this tool is ideal for users who want quick access to keyword data without switching between different tools.
Keywords Everywhere offers several features that make it a valuable addition to your SEO toolkit. Key features include search volume, CPC, and competition data displayed directly on your browser as you perform searches on Google. The tool also provides keyword suggestions and trends based on real-time data.
One of the standout features of Keywords Everywhere is its ability to provide real-time keyword data as you browse, making it incredibly convenient.
The browser extension is easy to install and use, providing valuable data without the need for complex setups or additional tools.
Keywords Everywhere operates on a credit-based system, and there is no free plan available. Users must purchase credits to access keyword data.
The tool primarily functions as a browser extension and does not integrate with other SEO tools, which may limit its utility for some users.
Keywords Everywhere provides essential metrics like search volume, CPC, and competition data directly on your browser. Rating: 4/5
The tool leverages data from Google and other sources, ensuring relevance and accuracy. Rating: 4/5
Keywords Everywhere offers basic keyword optimization guidance through real-time data and keyword suggestions. Rating: 4/5
The tool operates on a credit-based system, with credits starting at $10 for 100,000 keywords. Rating: 3.5/5
The browser extension functions well independently, providing valuable keyword data without the need for additional tools. Rating: 4/5
Keywords Everywhere is praised for its convenience and real-time data capabilities. Users and experts appreciate its ease of use and the ability to access keyword data directly on their browser.
Keywords Everywhere operates on a credit-based system, with credits starting at $10 for 100,000 keywords. The pricing structure is designed to be accessible for small businesses and individual SEOs.
Surfer SEO is a comprehensive SEO tool focused on content optimization. It offers a range of features designed to help users create high-quality, SEO-friendly content that ranks well in search engines. Known for its data-driven approach, Surfer SEO is ideal for content creators and SEOs looking to optimize their content strategies.
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Surfer SEO offers a variety of features that make content optimization more accessible and effective. Key features include the Content Editor, which provides real-time optimization suggestions, the SERP Analyzer for understanding competitive landscapes, and the Keyword Research tool for finding relevant keywords. Surfer SEO also offers a Content Planner to help users organize and plan their content strategies.
Surfer SEO is known for its data-driven approach, providing users with actionable insights and optimization suggestions based on real-time data.
The tool offers a wide range of features, from content optimization to keyword research, making it a versatile addition to any SEO toolkit.
While Surfer SEO offers a free browser extension, many of its more advanced features are locked behind a paywall.
The tool's comprehensive feature set can be overwhelming for beginners, requiring some time to learn and master.
Surfer SEO provides detailed metrics and insights, including real-time content optimization suggestions and competitive analysis. Rating: 4/5
The tool leverages data from Google and other sources, ensuring relevance and accuracy. Rating: 4/5
Surfer SEO offers extensive keyword optimization guidance through features like the Content Editor and SERP Analyzer. Rating: 4.5/5
The tool offers a free browser extension, with paid plans starting at $49/month. Rating: 4/5
Surfer SEO functions well independently, providing a comprehensive suite of content optimization and keyword research tools. Rating: 4.5/5
Surfer SEO is praised for its data-driven approach and comprehensive feature set. Users and experts appreciate its real-time optimization suggestions and detailed insights, making it a popular choice for content optimization and keyword research.
Surfer SEO offers a free browser extension, with paid plans starting at $49/month. The pricing structure is designed to be accessible for small businesses and individual SEOs.
SE Ranking is an all-in-one SEO tool that offers a comprehensive suite of features designed to help users optimize their websites and improve search engine rankings. Known for its affordability and versatility, SE Ranking is a popular choice for SEOs and digital marketers.
SE Ranking offers a variety of features that make SEO more accessible and effective. Key features include keyword research, rank tracking, competitive analysis, website audit, and backlink monitoring. The tool also provides detailed reports and data visualizations to help users make informed decisions.
SE Ranking offers some of the most affordable pricing plans among SEO tools, making it accessible for small businesses and individual SEOs.
The tool offers a wide range of features, from keyword research to website audits, making it a versatile addition to any SEO toolkit.
While SE Ranking offers a comprehensive set of features, it lacks some of the advanced functionalities found in more expensive tools.
The tool's interface is relatively basic, which may not be as appealing to users looking for more advanced functionalities and visualizations.
SE Ranking provides a comprehensive set of metrics, including keyword research, rank tracking, and website audit data. Rating: 4/5
The tool leverages data from Google and other sources, ensuring relevance and accuracy. Rating: 4/5
SE Ranking offers valuable keyword optimization guidance through features like keyword research and competitive analysis. Rating: 4/5
The tool offers a free trial, with paid plans starting at $44/month. Rating: 4/5
SE Ranking functions well independently, providing a comprehensive suite of SEO tools. Rating: 4.5/5
SE Ranking
SE Ranking is praised for its affordability and comprehensive features. Users and experts appreciate its detailed metrics and ease of use, making it a popular choice for keyword research and SEO.
SE Ranking offers a range of pricing options, with paid plans starting at $44/month. The pricing structure is designed to be accessible for small businesses and individual SEOs.
Serpstat is an all-in-one SEO tool known for its affordability and versatility. It offers a comprehensive suite of features designed to help users optimize their websites and improve search engine rankings, making it a popular choice for small businesses and individual SEOs.
Serpstat offers a variety of features that make SEO more accessible and effective. Key features include keyword research, rank tracking, competitive analysis, website audit, and backlink monitoring. The tool also provides detailed reports and data visualizations to help users make informed decisions.
Serpstat offers some of the most affordable pricing plans among SEO tools, making it accessible for small businesses and individual SEOs.
The tool offers a wide range of features, from keyword research to website audits, making it a versatile addition to any SEO toolkit.
While Serpstat offers a comprehensive set of features, it lacks some of the advanced functionalities found in more expensive tools.
The tool's interface is relatively basic, which may not be as appealing to users looking for more advanced functionalities and visualizations.
Serpstat provides a comprehensive set of metrics, including keyword research, rank tracking, and website audit data. Rating: 4/5
The tool leverages data from Google and other sources, ensuring relevance and accuracy. Rating: 4/5
Serpstat offers valuable keyword optimization guidance through features like keyword research and competitive analysis. Rating: 4/5
Serpstat offers a free trial, with paid plans starting at $59/month. Rating: 4/5
Serpstat functions well independently, providing a comprehensive suite of SEO tools. Rating: 4.5/5
Serpstat is praised for its affordability and comprehensive features. Users and experts appreciate its detailed metrics and ease of use, making it a popular choice for keyword research and SEO.
Serpstat offers a range of pricing options, with paid plans starting at $59/month. The pricing structure is designed to be accessible for small businesses and individual SEOs.
Keyword Surfer is a free browser extension that provides search volume data, visibility metrics, and on-page data right in your search results. It's an excellent tool for quick keyword research and content planning.
AnswerThePublic is a unique keyword research tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It's particularly useful for generating content ideas and understanding user intent.
Wordtracker is a robust keyword research tool that provides search volume, competition data, and a unique Keyword Effectiveness Index (KEI) to help users prioritize their keyword strategies. It's known for its comprehensive keyword database and detailed metrics.
Google Trends is a free tool that provides insights into the relative popularity of search terms over time. It's particularly useful for identifying trending topics and understanding seasonal search patterns.
The best alternative to Google Keyword Planner depends on your specific needs. For comprehensive SEO features, Semrush and Ahrefs are excellent choices. For budget-friendly options, consider Ubersuggest or KWFinder.
Yes, several free keyword research tools are available, including Keyword Surfer, WordStream, and Google Trends. These tools offer basic keyword data and insights without the need for a paid subscription.
Choosing the right keyword research tool depends on several factors, including your budget, the features you need, and your level of expertise. Consider the data included, data sources, keyword optimization guidance, and the pricing plans offered by each tool.
Yes, keyword research tools are essential for SEO as they help identify valuable keywords, understand search intent, and optimize content for search engines. Tools like Semrush, Ahrefs, and Surfer SEO offer comprehensive features that aid in improving search engine rankings.
Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they're closer to a point of purchase or when using voice search. They are important because they often have lower competition and higher conversion rates compared to short, generic keywords.
Choosing the right keyword research tool is crucial for any successful SEO strategy. Each of the tools reviewed in this roundup offers unique features and benefits tailored to different needs and budgets. Whether you're a seasoned SEO professional or just starting, there's a tool on this list that can help you achieve your goals. Remember, the key to effective keyword research is not just finding the right keywords but understanding how to use them to optimize your content and improve your search engine rankings.
Swiftbrief can help address some of the pain points you might encounter with keyword research tools. Our platform automates the tedious parts of content research, enabling you to focus on creating high-quality content that resonates with your audience. With features like keyword clustering, detailed content briefs, and real-time optimization suggestions, Swiftbrief is the perfect companion tool to enhance your SEO strategy. Sign up now to streamline your content creation process and boost your search engine rankings.
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